IDEATIONS FOR HELLER

For our senior capstone project, Heller tasked us with developing ideations for brand activation, focusing on their core values of sustainability and longevity, with the potential to become tangible products.

Group Project

Ariela Tepperman

Liv Josefsson Eklund

Gabriel Gononsky

Raco Hsieh

  • A platform that activates Heller’s sustainability efforts in a way that engages consumers and educates them through interactive tools.

  • A campaign video featuring a single piece of furniture passing through three different living spaces showing the longevity and history that comes with Heller furniture.

  • A conceptual collaboration between Heller and Uline to create new furniture that combines Heller’s sustainability and aesthetic approach with Uline’s utilitarianism.